Modals in Different Varieties of English

Modals in Different Varieties of English Introduction The modern use of some words can be considered wrong though the changes that are natural for the language take place and should be treated as the transitional period in formation of new grammar and vocabulary. In this respect, I would like to analyse the use of modal words and modal verbs in different varieties of English by contemporary speakers comparing those with the results received a few decades earlier.Advertising We will write a custom research paper sample on Modals in Different Varieties of English specifically for you for only $16.05 $11/page Learn More So, I would like to trace the relation between the origin of speakers and their ability to use modals correctly taking into account the current situation in the language environment and the one that occurred a few decades earlier with regard to the varieties of British and American English in different age groups. Aim and Scope The main purpose of this paper consists in investigating t he use of modal verbs and expressions in different varieties of English language including mostly the difference between American and British English. Besides, it is necessary to analyse the peculiarities of use of modals by teenagers and children with the help of examples from different corpora of English language. These corpora include examples of speech from different settings and origins including different age groups, namely children and teenagers, various sources of information such as documents and newspaper articles. One of the major peculiarities of these corpora is the variety of genres including press reportage, editorials, reviews of books and music, letters, periodicals, catalogues and reports as well as fiction, science fiction, adventure, humour, and romance. Every source will be analysed with regard to the frequency of use of modals in different functions and shifts in the meaning conveyed with the help of modals that can be observed in terms of the period to which t he examples refer. Besides, it is also necessary to investigate how children and teenagers were affected by changes in the meaning and the frequency of use of modals by adults and teenagers/children. Previous Work As a rule, linguists investigate the most interesting aspects of the language usage in terms of results of the researches to be used in practice. In this respect, the changes that occurred in the use of modals can be related to the shifts in preferences of using modals and quasi-modals. Besides, population of different continents uses modals and quasi-modals with different frequency as well as representatives of different generations. Moreover, the results of the research can be influenced by the origin of the example taking into account the oral speech and written language because the genre to which the example is referred characterises the formality.Advertising Looking for research paper on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, formal language is supposed to contain more modals whereas informal language is sure to contain more quasi-modals and fewer modals. As reported by Collins, the shift in the use of modals can be seen while comparing the results from British and American English-speaking population in the early 1960s and in the early 1990s respectively (7). These findings analyse the figures presented in studies by Leech (2003), smith (2003), and Mair and Leech (2006) who investigated the changes that took place in the use of modals taking into account American and British varieties of English language. Every member of the society has a right to express his/her thoughts in different ways. The variety of ways can be seen from the COLT corpus that includes Bergen Corpus of London Teenage English being a vivid representation of variety of nonverbal means of communication among teenagers and communication of teenagers with members of their families including other sibl ings and parents, teachers, and strangers. As a rule, teenagers use more informal language when they communicate with peers; this variant of communication differs greatly from the language used by teenagers with parents and teachers. However, the main aim of the current research is to investigate the frequency of use of different modals and quasi-modals and the percentage of use taking into account modals and quasi-modals ratio in the American corpus primarily. As suggested by Krug, the attention to quasi-modals is not sufficient in terms of scholarly articles and researches conducted on this issue (1). The researcher analyses the modals and quasi-modals with regard to their grammaticalization and categories typical for modals: â€Å"the most salient determinants in the present case are almost certainly phonological form, morphosyntactic properties and discourse frequency of potential category members† (Krug 3). Though many researchers have compared and contrasted the frequen cy of using different parts of speech and various phrases and word combinations by native speakers of English with regard to different dialects and genres, it is still necessary to investigate the number of modal used in different periods with regard to information from the Corpus of historical American English, contemporary situation with regard to the information from the Corpus of contemporary American English, and contrast the number of modals used by Americans with the one used by users of the British variety of English with regard to the information from the British national corpus. In other words, the current research is focused on the analysis of data from these three corpora using the theoretical background about the use of modals from researches conducted by other scholars. Material The nature of the primary research consists in choosing modals for analysis and comparing the frequency of use of modals in sources of different genres and in spoken language taking into accoun t the situation in American variety of English a hundred years earlier and contemporary situation. I have used the corpora of English language to investigate the frequency of use of modals in different varieties of English though the primary purpose of the research was to compare and contrast the findings from the British variant of English and American variant of English with regard to the historical development of the latter.Advertising We will write a custom research paper sample on Modals in Different Varieties of English specifically for you for only $16.05 $11/page Learn More In this respect, the most influential limitation was the lack of information on the historical development of the British variant of English over a long period of time. As the changes in the American variant of English could be explored from 1810 to 2000, the changes in the British variant of English could be explored only regarding the results from two last decades dating from 1 990 till 2010. Though I used the modals and quasi-modals that are typical of the English language with regard to all varieties of the language, I faced the difficulties concerning the variety of combinations that were typical of the modals and quasi-modals. In other words, further research could focus on the combinations of other parts of speech with modals and the nature of expressions in terms of mood (imperative or subjunctive) and the attitude of the author of the utterance. So, the main sources of data include the Corpus of Contemporary American English, the Corpus of Historical American English, and the British National Corpus. I used the Corpus of Contemporary American English to see the frequency of occurrence of different modals in spoken language, fiction, articles from magazines, newspaper articles, and academic sources with regard to the period (1990-2010) to which the use refers. The Corpus of Historical American English provides researchers with a richer variety of res ults as it includes the examples of speech dating from 1810 till 2000. In this respect, I was able to analyse the frequency of use of modals in different periods of time with regard to the sources they appeared in, including fiction, non-fiction, magazines, and news. This information enabled me to conduct a research on a great variety of issues concerning the use of word and the peculiarities of word choice for different sources such as fiction and non-fiction. Besides, it is possible to analyse the percentage of the appearance of modals in fiction and non-fiction. One of the limitations, in this regard, concerns the historical approach that, if used, could explain the frequency of use of certain words due to changes in the country and the world including economical factors, social and cultural development, and shift in lifestyle and values of the population. The British National Corpus provides researchers with the information on the variety of different word combinations. In this respect, I was able to investigate the frequency of using modals in different setting in terms of the genre and parts of speech with which the modal occurred. The queries could be limited in terms of written and spoken language inserted into examples. In other words, the research turned out to be full of unexpected limitations. To be more exact, the limitations should have been imposed into the research mode so that I could get the clear data for analysis at the end of the investigation. However, this was not doe at the beginning of the research; so, I had to limit the number of queries and choose more objective and universal samples from all three corpora. In other words, the choice of data was likely to affect the results in an important way if the number of queries is not restricted.Advertising Looking for research paper on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Method Though the comparative analysis of the use of modals and quasi-modals was conducted by Mair and Leech (2006), it is necessary to view the frequency of use of certain modals and quasi-modals that were reported to have the lowest difference in American and British variants of English. In other words, the study is based on the findings by Mair and Leech (2006) who managed to identify the use of modals and quasi-modals in examples provided by American and British English language corpora. In this respect, the issue of primary importance is the decline of use of modals and increase in the number of quasi-modals used in the late twentieth – early twenty-first century. Though modals were used more frequently at the beginning of the reported period and the frequency of their use declined toward the end of the reported period, the frequency of use of quasi-modals was just the opposite and it increased toward the end of the same period. I searched for the frequency of use of the modals shall and should and quasi-modals be supposed to and need to. First, I entered the modal should into the entry boxes of all three corpora mentioned above including the Corpus of Contemporary American English, the Corpus of Historical American English, and the British National Corpus. This enabled me to see the changes in the use of the modal in a short period of time in the Corpus of Contemporary American English and the British National Corpus; also, I could trace more obvious changes in the frequency of use of the modal with the help of queries made through the Corpus of Historical American English. The next step I took was the same procedure with the modal shall, and quasi-modals be supposed to and need to. The final stage of the research presupposed analysis of data and relevant conclusion made on the basis of the findings. In this respect, I was able to see the changes that took place in the use of modals that were previously reported to have similar changes in both var ieties of English including British and American variants and quasi-modals that were previously reported to have a greater difference in changes in these two variants of English language. As reported by Mair and Leech, the modal shall was used less frequently by people who used the British variant of English (-43.7% compared to the data received in 1960s) and by people who used the American variant of English language (-43.8%). Similar changes can be observed with regard to the frequency of use of the modal should (-11.8% of British and -13.5% of American). The quasi-modals were used more frequently compared to the period of 1960s when the first set of data was received. Thus, the quasi-modal be supposed to was used more frequently in the British variant (+113.6%) and in the American variant (+6.3%) which shows a great difference in the variants. The quasi-modal need to was used more often as well (+249% in British and +123% in American). Results and Analysis The first set of data c omes from the comparison of styles and genres used by the Corpus of Contemporary American English and the British National Corpus. The following figure suggests the data received from the British National Corpus. Figure 1: Frequency of use of the modal should represented by the results from the British National Corpus. Section/use per million spoken fiction magazine newspaper non-acad academic miscellaneous 9,724.94 7,015.77 8,241.27 7,571.64 8,142.98 10,221.98 11,257.89 Key: non-acad – is the set of non-academic sources whereas written and spoken are not clearly differentiated. Thus, the British National Corpus provided the information concerning the genres and styles typical for the use of modal should. I turned out that the modal should is used more frequently in spoken language, in academic sources and in sources considered miscellaneous. These results enabled me to conclude that the frequency of the use of the modal should is still very high with regard to the r eported decline of the use. The next step concerned the use of the same modal traced with the help of the Corpus of Contemporary American English. Figure 2: Frequency of use of the modal should represented by the results from the Corpus of Contemporary American English. Section/use per million spoken fiction magazine newspaper academic 930.65 622.75 721.51 657.63 897.18 Though the non-academic and miscellaneous sources are not identified as separate subgenres, it is necessary to show that the difference between the British and the American variants is still very high as 9,724.94 words per million in the British variant is much larger than 930.65 words per million in the American variant of English. In this respect, the difference is already obvious though it is necessary to see the situation that occurred in the frequency of use of the modal should with the help of the results from the Corpus of Historical American English. This corpus enables me to claim that the frequency of use of the modal should declined greatly while comparing the results from different decades during the entire nineteenth century and the entire twentieth century. In this respect, the most frequently the modal should was used in the period of 1820s though even then the use of this modal was not as large as the current situation in the British variant of English as there was an average number of 1,649.88 words per million whereas the use of the same modal in the contemporary British variant of English equals an average figure of 7,423.46 words per million. The next modal that was analysed is shall. The first corpus that should be discussed in this section is the Corpus of Historical American English which provides us with the picture showing changes in the frequency of use of the modal shall comparing the nineteenth and twentieth century. In this respect, we can see that the decline is great, especially while comparing the results on the frequency of use of the modal shall in the early nineteenth century and the ones from the late twentieth century. Thus the results from the 1810s equal 1,924.31 words per million whereas the same figure is much smaller for the period of 1990-2000 (53.27 words per million). It is also notable that the most frequently the modal shall was used in fiction and in academic sources whereas spoken language, examples from magazines and newspapers show smaller frequency of the use of the modal shall. Figure 3: Frequency of use of the modal shall represented by the results from the British National Corpus. Section/use per million spoken fiction magazine newspaper non-acad academic miscellaneous 2,195.98 2,310.60 315.07 330.20 1,160.58 2,139.88 2,024.27 This figure shows that the results differ greatly with regard to the use of the modal shall in the American and in British variants of English. At the same time, the results concerning the genre of use partially coincide for two variants of English language though the British s poken language as well as examples from miscellaneous sources demonstrates the same or similar frequency as the ones from fiction and academic sources as well as in the American variant of English. Figure 4: Frequency of use of the modal should represented by the results from the Corpus of Contemporary American English. Section/use per million spoken fiction magazine newspaper academic 22.59 70.29 21.88 14.03 63.93 The results received from the Corpus of Contemporary American English are similar to those reported concerning the use of the Corpus of Historical American English where the use of the modal shall prevailed in fiction and academic sources while it was the least frequent in examples from newspapers (14.03 words per million). This figure can be compared to the results from the same genres for the British variant of English language where the frequency of use of the modal shall equals 2,310.60 words per million and 2,139.88 words per million for the academic sources . The next unit for analysis was the frequency of use of the quasi-modal be supposed to in British and American variants of English. It is necessary to note that this quasi-modal was analysed in terms of pure entries (supposed to was analysed in queries in order to ensure that all variants are included be supposed to, is supposed to, are supposed to, am supposed to, ‘m supposed to, ‘re supposed to, etc.) In this respect, the results for entry supposed to differed greatly for the initial entry be supposed to. As this imposed some limitation on the analysis, I decided to restrict results to the absolute queries that were supposed to include all potentially relevant results. The results from the Corpus of Historical American English enable us to see that the obvious changes started in the 1930s when the frequency of use of the quasi-modal supposed to was characterised with the 43.21 words per million whereas every coming decade showed increased frequency of use of this qua si-modal leading to the results of 98.32 words per million for the period of 2000s. One of the most notable features of the frequency of use of the quasi-modal supposed to concerns the sources of examples as in all periods reported in the Corpus of Historical American English, spoken language provided us with the most frequent use of this quasi-modal. The results received from the Corpus of Contemporary American English differ slightly from the ones in the Corpus of Historical American English. Thus, we can see the difference from the figure: Figure 5: Frequency of use of the quasi-modal supposed to represented by the results from the Corpus of Contemporary American English. Section/use per million spoken fiction magazine newspaper academic 103.92 121.42 53.12 60.82 24.80 This figure shows that the main sources where the frequency of the use of the quasi-modal supposed to was higher than in the spoken language is the fiction. The results from the British National Corpus are similar to the situation presented in the Corpus of Historical American English where spoken language shows the highest frequency of use of the quasi-modal supposed to. The final unit for analysis is the quasi-modal need to; as reported by Mair and Leech, the use of this quasi-modal increased dramatically with regard to the results from 1960s compared to the contemporary situation. We can clearly see the frequency of use of the quasi-modal need to with the help of results from the Corpus of Historical American English where the lowest frequency can be observed in the period of 1810s (2.54 words per million) while the highest frequency of use is typical of the period of 2000s (211.14 words per million). Figure 6: Frequency of use of the quasi-modal need to represented by the results from the British National Corpus. Section/use per million spoken fiction magazine newspaper non-acad academic miscellaneous 2,555.89 1,028.71 1,589.51 873.46 1,438.18 1,840.44 1,882.11 This figu re shows that the use of the quasi-modal need to was the most frequent in the spoken variant of the British English whereas the average frequency is about 1,601.19 words per million which is twice as high as the frequency of use of this quasi-modal in newspapers and is almost 1.5 as low as the frequency of use of the quasi-modal need to in spoken language. The results received from the Corpus of Contemporary American English provide us with the information similar to the one from the British National corpus which enables us to conclude that the frequency of use of the quasi-modal need to increased compared to the beginning of the early nineteenth century. Conclusion The use of modal words and combinations has changed over the last hundred years with regard to the data from the British national corpus (BNC), Corpus of Contemporary American English, and Corpus of Historical American English as the sources of primary research materials. Besides, it is necessary to note that the use of the modals shall and should differs from the changes in the frequency of use of quasi-modals supposed to and need to. In other words, the data from the corpora demonstrates certain tendencies when the frequency of use of modals declines contrasted to the frequency of use of quasi-modals which increases. The most obvious changes concern the spoken language where the use of quasi-modals supposed to and need to is higher than in all other genres and sources of data. However, the quasi-modal supposed to is reported to be frequently used in fiction rather than in spoken language according to the results received from the Corpus of Contemporary American English. At the same time, the frequency of use of the modals shall and should tends to decline compared to the results received in the early nineteenth century. Collins, Peter. Modals and Quasi-Modals in English. Amsterdam: Rodopi, 2009. Print. Facchinetti, Roberta, Manfred G. Krug, and Frank Robert Palmer (Eds.). Modality in Contemporar y English. Berlin/New York: Walter de Gruyter, 2003. Krug, Manfred G. Emerging English modals: a corpus-based study of grammaticalization. Berlin/New York: Walter de Gruyter, 2000. Mair, Christian, and Geoffrey Leech. â€Å"Current Changes in English Syntax.† 2006. Accessed from https://www.lancaster.ac.uk/fass/doc_library/linguistics/leechg/mai_and_leech_2006.pdf.

The current trends in hardware Essay Example | Topics and Well Written Essays - 1500 words

The current trends in hardware - Essay Example An OS also takes care of sharing of a system by multiple users and also handle the various authentication issues in multiple user systems. The sharing of resources also forms a vital functionality of the OS in a multi user system. Conventionally all these functionalities of the OS are implemented in the kernel. And the kernel is accessible to all the programs that run in the system. Almost all systems use a system language or command to program the kernel. This is not modifiable by the user and remains outside his purview. Even if it needs to be modified, the complexity and the vastness is overwhelming and it requires heavy debugging and testing to ensure that the modification is bug free and it does not affect the rest of the functionalities. Also the pageability of kernels is extremely limited and even if it can be pages it takes a lot of work to decide what can be paged. All these restrictions and drawbacks of adding and modifying functionalities are slowly being eliminated and on ly those functionalities that are absolutely necessary are being added to the kernel. Innovative ideas to efficiently retrieving and handling information are thus being ignored because of the complexities involved in implementing them. Though Lisp Machine and Smalltalk managed to bring this user modifiable functionality in an easy to use language they failed to separate the user from the program. This principle of separation between the user and the program is one of the core principles of an operating system by definition. Another design method is the multi server system which attempts to break down the kernel into logical parts with interfaces between them. This makes it easier for the user to add more functionality separately to the specified block. Also the debugging phase becomes much easier since the code is less. This OS design addresses the users need to customize but the barrier between the user and the system still remains. I.e. the user still needs certain privileges to m odify the system code. [9][2][16][17][3] [5][6][10] GNU Hurd This new development seeks to address all the drawbacks mentioned till now and also to provide the dynamic user modifiable functionality to the OS. This new design seeks to achieve this goal by restricting the area of the system code. It makes the system code pertain to only specified basic areas and leaves the rest of the process to be defined by the user. The user can also add the remaining parts and can share these parts with other users without being bothered about the viability and the authenticity of the code and system. Let us take a look at each of the mechanism that is part of the new design system called Hurd. In the Translator Mechanism, the Hurd is found to use the Mach ports as a method to communicate between the user and the server. Every mach port is different and it implements a certain set of protocols which identify the operations that it can do and also represents the object of the port. The protocols or rules of conduct specified by the Hurd are the input/output protocol, the file, the socket protocol, and the process protocol. Each file can have a translator associated with it. Here the server executes the translator program associated with each file instead of each file returning its own port. The translator is allotted a port to the actual contents of the file,

Impact of Infrastructure on Logistics in the Third World Countries Research Paper

Impact of Infrastructure on Logistics in the Third World Countries - Research Paper Example As the paper declares a number of empirical studies have found that infrastructure has a positive effect on output, especially in developing countries. Returns on infrastructure investments are generally highest during the early stages of development, when infrastructure is scarce and basic networks have not been completed. Returns tend to fall with development, sometimes sharply. This paper will examine closely the effects on logistics caused by infrastructure in the developing world. This discussion stresses that transportation links together the factors of economic production in a complex web of relationships between producers and consumers. The outcome is commonly a more efficient division of production by an exploitation of geographical comparative advantages, as well as the means to develop economies of scale and scope. The productivity of space, capital and labor has been the core problem facing logistics systems in developing countries as a result of in efficiency in distribution and personal mobility. Economic growth is increasingly linked with transport developments, namely infrastructures, but also with managerial expertise, which is crucial for logistics. Although transportation is an infrastructure intensive activity, most of the countries in the Central and East Africa lack hard assets which must be supported by an array of soft assets, namely management and information systems that enhance logistic system.

Testing the Materials and its Importance Essay Example for Free

Testing the Materials and its Importance Essay The history of the development of protective gears worn by fire fighters would not be complete without the discussion of the most important aspect involved in the production, creation and standardization of the â€Å"safe† and â€Å"effective† fire protection gear and clothing for fire figthers. â€Å"A number of standards organizations have tests for the performance of thermal protective clothing when it is new, however there is currently no standard for the continuing performance of this gear (Yarborough, 2005, p. 74). † This is important because brand new equipment, gear and clothing should provide optimum capability for whatever purpose it was designed for. It is quite dangerous, however, that these gears are not subjected to more tests as they age after numerous use, which forces fire fighting organizations to either purchase new fire protective gears after a particular period of time or when they believe that the equipment has already surpassed its usability and efficiency. While some organizations who do not have ample funding from government may opt to make do with what they have even if there gears and protective clothing is in a state of questionable efficiency and usability. This situation may also prove to be a catalyst for the important change in the history of protective gear and clothing used in fire fighting, especially if this particular discrepancy is acted upon with new policies that address the problem of efficiency and reliability of old and used protective gear and clothing. â€Å"As performance of this clothing can deteriorate over its useful lifetime, there is a need to develop methods to determine when fire departments should retire their gear (Yarborough, 2005, p. 74). † But the presence of tests and examinations nonetheless are important points in the manufacturing and use of fire fighting clothing and gears. These examinations and quality tests through the years have become an important aspect in the creation of fire protection clothing and gear. This action guarantees fire fighters and fire officials that what the government regulates its fire fighters to wear are actually proven safe and effective and will contribute to the safety assurance of the lives of the fire figthers during fire fighting operations. These examinations test different protective gears and clothing, submit it to real, brutal and worse case scenario situations to see how it responds and how it affects the person wearing it, at the same time allowing the investigators to see the areas of improvement for these particular fire protection clothing and gear. Without these examinations and measures designed to regulate the design and use of fire protection gears and clothing, fire fighters do not know for sure if what they are wearing and what they are using can actually help them. â€Å"The National Fire Protection Association has published the NFPA Standard on Protective Ensemble for Structural Fire Fighting which specifies construction and minimum performance requirements for structural fire fighting gear. The standard references a number of ASTM fabric tests for use in the specification of new gear elements (Yarborough, 2005, p. 74). † What is more dangerous is that fire fighters maybe led into a false hope of safety that they are unknowingly putting themselves in harm’s way with the odds heavily stacked against them because they are not as well protected as they thought they were.

A Comparison of Christian Symbols in Song of Solomon, Sula, and Beloved

Although religion does not exist as a central theme in Toni Morrison’s work, it does set premise for a richly intertwined web of symbolism. Morrison’s novels focus on the lives of characters acting in the present day or recent past. For African Americans, events of the past are a crucial facet of culture as they seek to remember their history, the most influential of these events reaching far back into the years of slavery. Historians argue that for incoming slaves, Christianity offered a religious ground for the displaced individual, a soil in which to replant the symbols of their native spirituality. In interviews and articles regarding her works, Morrison seems to take on a tone of rejection towards the idea that the civilization of blacks was beneficial. However, through her use of blatant parallels to the Bible and obvious references to Christian doctrine, it is easy to see how a reader might interpret Morrison’s stance as one of affirmation of at least the Christianizing aspect of civilization. Because of the broadness of Morrison’s mix in usage of Christian symbols and African American folklore, it is important to define the two facets of faith itself: religion and spirituality. Religious structure is built upon dogma, rituals, history, and tradition; spirituality exists as the "unchanging foundation" to that religious structure. Carolyn Mitchell explains both concepts most clearly in her essay titled, "Biblical Revisions in Beloved:" "Religion is the worship of God; spirit is God; spirituality is the individual manifestation of God in everyday life and experience. Spirituality creates an authentic relationship to one’s own life, calling one to be wholly present in and accountable for this life" (29). However, her defin... ...er, ever near me, And the sacred past unfold" (Wright). The girls from childhood were blessings for each other, the escape from outside pressures that each needed. These "precious memories" flood Nel after Sula’s death when she reflects on her early years with Sula: " ‘We was girls together,’ she said as though explaining something" (174). The strength of the bond between Nel and Sula, as well as their failure to recognize the importance of each other before it is too, late follows through to the last page of the book. Nel is walking down a road alone; as she talks to herself crying for Sula, the sacred past unfolds before her (as evident through the authors use of the word "girl") and her epiphany serves as the resolution of the book: "All that time, all that time, I thought I was missing Jude . . . . O Lord, Sula . . . . girl, girl, girlgirlgirl" (174). Â   Â  

Kandos Choco

Market Chocolates – like ice cream, toothpaste and milk powder – have universal appeal across all demographics and cultures. But unlike toothpaste and milk powder, chocolate is not considered an absolute necessity; nor is it endorsed by opinion leaders. In fact, dentists and nutritionists often ‘De-market' the product – especially since it is perceived as being a product that is generally not suitable for children. Despite these constraints, the Western influence of chocolate as a snack, reward or gift has gained universal acceptance.The habit of housecoat being given as a gift between loved ones, friends and relatives is widespread – and in this respect, chocolate often triumphs over flowers as the gift of choice. The best evidence of this is on Valentine's Day, seasonal and religious events such as Christmas and New Year, and birthdays and anniversaries. Chocolate is also a popular impulse item, where purchasing is influenced by visibility in store s and by packaging. The Sir Lankan chocolate market has been dominated by many local players. But Kansas is the undisputed market leader, enjoying a 56% market share.The total imported brand share is sees than 5% in Sir Lankan, which is unusual considering the fact that India as well as other markets in the region are being dominated by foreign brands, which account for more than 90% of their chocolate brands. Kansas, however, has a strong base. It was the premier chocolate long before foreign competitors and local imitators arrived on the scene. The local consumer has been exposed to the unique taste of Kansas for the past 44 years, thereby ensuring brand loyalty. The market is now quite sophisticated, with many pack designs, display configurations,

Definition of Marriage Essay - 804 Words

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